EASTVILLAGEWEBDESIGN.COM

Eastvillagewebdesign.com offers affordable websites for all types of industries. Why do you think that search engine marketing spending has almost doubled in each of the last 4 years? It works! Does your company need advertising that is both targeted and measurable? There is little question that - if done right - search engine marketing & optimization will out perform any other form of advertising (including radio, tv and print) in virtually any industry.

Our Process

Web Services - At a Glance
Website updates and Revision Redesign and Post-programming Design and develope new sites Concept and Marketing research Domain registration Domain Hosting Content Management Systems Administrative Backends Search Engine Optimization Web 2.0 tools and graphics Video editing and compression for websites MP3 Podcasts and players		Web copy and editing Community based social networking Video chat Instant Messengers Blog, Wiki Newsletter and E-mail Marketing Campaigns Google Sitemaps Flash AS3, Flex Motion Animation and 3D Streaming Audio and Video E-Commerce Backend database and administrative console

Web Services

Our websites includes both the creative and technical end of producing interactive Web sites and marketing materials. Our development teams are experts in their fields. Our designers and developers work together to ensure that our creativity and functionality work together in harmony to make your Web site your most effective marketing tool.

Graphic Design
Our team of interactive designers is ingrained in the medium (they are not from the "print world,") and we appreciate the opportunities that the Internet has to offer from a design perspective and will deliver projects that consistently impress.

Project Management
Project management is the key to keeping our clients, many of which have been with us for more than 5 years. Keeping our clients up to date and constantly in touch with a project allows us to make sure all expectations are being met and helps to keep surprises to a minimum. Our project management capabilities allow us to manage resources, control project costs, deliver projects on time, and manage communication with the client.

Cross-media Promotions
Integrating your Web site (or a subsite/jump site) with traditional promotions is an excellent way to help extend your brand identity and engage your customers. Providing users with their choice of how they would like to interact with your company is also an excellent marketing strategy.

Flash Animation Streaming Video
When properly used, Flash can be a powerful tool. It can be used to develop applications, promote products, and show video and animation. We do not believe in using Flash for Flash's sake. We use it where appropriate to make a user's overall experience better, whether that's by calculating a lens size or exciting people about your product.

Programming
The foundation of your site is the code that it is written in. We develop sites using everything from basic HTML to database-driven sites using Perl, .NET, XML, JavaScript, AJAX, MySQL, MSSQL, and others. We utilize HTML standards and ensure that sites work on multiple platforms and operating systems.

Database Programming
The usefulness of a Web site is often determined by the content. We have developed systems to allow clients to maintain content in dynamic databases to ensure that sites stay up to date with the most current information. In addition to the content management, we have developed custom database-driven applications that extend the functionality of a site and reduce maintenance, design, printing, and personnel costs.

E-Commerce
WalkerTek can provide you with the expertise required to run your enterprise online. From small business to Fortune 500, WalkerTek can help you in every aspect along the road to e-commerce. From site development and promotion to business logic, fulfillment, security, customer support, and internal policies, we consider all touch points to ensure your business will gain and retain satisfied customers.
Sample: Family Trusted

SEO Strategies

Search Engine Optimization Strategy
The first step in your internet marketing strategy that must be followed with techniques designed to drive traffic to the website for successful, long-term results. For instance, you wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet. The following approach is designed to bring about these results:

* An website whose appearance is complementary to your corporate image and provides your targeted audience with information they are seeking about your product or service
* The website that conveys the feeling that your business is the authority in your market
* A website that creates a call-to-action in the form of purchase, contact, subscription or other commitment from your viewer
* Creation of a successful marketing adjunct to your overall business promotion and marketing campaign to promote your business, products and/or services
* Become competitive in your industry and marketplace by meeting or exceeding the industry marketing standards and attracting a qualified audience for your products and/or services via the internet
* Generate and maintain or grow internet traffic to your website resulting in a conversion of traffic into sales of your products and/or services

This SEO strategy is composed of several processes in three stages.

Level I
Website design is both the foundation and beginning of a successful internet marketing strategy. Several websites exist on the internet that are unattractive but somehow seem to work. If there are aspects of these websites that work, imagine how well they could do if they simply followed basic design implementation tactics that resulted in a good image as well as simply pushed information out to the viewer. These basics are essential for Tier 1 success:

* Good web design that complements the company image and offline marketing campaign products
* Easy, logical navigation that leads the viewer deeper and deeper into the web of information provided by the website
* Attractive and quick-loading graphics that are pleasing to the eye and meaningful to the website.
* Successful keyword usage that is search engine-friendly must consider:
* Utilization of keywords
* Placement of keywords
* Frequency of keywords
* Relevance of keywords to the purpose of the website
* Dynamic content that changes frequently
* Content is king - it's all about content, content, content

Level II
Once the website has been created and published, many new website owners think that the project is finished. But in fact, the real work is just beginning.Traffic must be generated and driven to the website in order to create a money-making site, . Several effective methods must be implemented in Tier II for this to occur. While all methods may not be required to achieve these results, some combination of most, if not all, will probably be needed to create traffic, maintain traffic and finally, grow traffic to the website with long-term results. Consider implementing these strategies:

* Dynamic content is necessary and by updating the website frequently the search engines see your website as active, not stagnant. How often should changes be made? At the very least, monthly. But the more frequent the changes, the better. There are some tried and true methods you may want to employ:
* Monthly newsletter (or even weekly)
* Tip of the day that rotates to the page using a script from an existing database of information at your site
* RSS feed to public news feeds that update hourly or daily at the least
* Changes to contact information, staffing, clients, etc.
* Checking the links frequently to make sure that they are active and valid
* Simple modification of content from time to time in between these regular maintenance tasks will update the website as needed
* Good links management results in a positive weight given by the search engines for search positioning. The algorithms used for weighting one page over another include a link popularity assessment of traffic to your website. Link popularity is also one of the main contributions to Google and Alexa Page Rank. How do you achieve link popularity? It can be tedious and requires careful attention to the selection of the links, but there are several means that can be employed:
* Reciprocal Links - Search for relevant and desired web pages with which to trade links
* Purchase Page Rank-based links to boost your relevance and weight in the eyes of search engines
* List with directories, paid or unpaid that will give your website additional exposure
* Create the links with link text in mind, designed to utilize relevant keywords
* Blogs - web logs linked to your site or posting to popular blog directories with your links included to point traffic back to your site; a good strategy is to employ pinging with the blog posting
* Forums - forum participation that allows you to leave your link in the communication that will send traffic back to your site
* Listing with the few free search engines and directories is essential although don't expect to see any results for months
* Develop an email list subscription function on your site to gather a qualified list for sending e-newsletters and announcements on a regular basis. This subscription list can be used for several other campaigns, including the sale of advertising space on your newsletter.
* Purchase sponsorship on other email lists where you can promote your product and/or services as well create traffic to your website in the process.
* Pay-Per-Click (PPC) campaigns with Google and Yahoo Search Marketing where you purchase advertising space for keywords that are popular for your industry. If your business operates in a saturated internet market where the keywords are highly competitive, seek niche keywords and keyword phrases for your PPC advertising. Determine your budget first and from there, you will know how much you can afford for the positioning your desire. Its all mathematical:
* Price Per Click = monthly budget/number of clicks or
* Number of clicks = monthly budget/price per click
Some combination of price and number of clicks will result from a well-designed campaign that you will need to monitor frequently. The important result to watch is the conversion rate. How many paid clicks convert into the desired result; i.e., new contract, sale of product, sign up for e-newsletter, etc.

Level III
Finally, after the hard-core efforts that are directly related to generating traffic to your website, you will want to create follow-on, additional traffic that is under your control. Several methods exist for this strategy:

* Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to create traffic driving websites that point to your money site.
* Setup satellite pages using the keyword domain names that are heavily populated and geared toward keyword designed to develop niche market traffic. As you develop niche markets that create new customers, you are going to be able to capitalize on those customers for the other products and/or services that your company offers by focusing on information sites that link back to your money site while informing and attracting these new customers. But remember that the underlying success of a website always depends on content . Even though you are catering to a particular keyword, the content must be relevant and interesting to your audience if you want to convert the visit to a completed call to action.
* Create links, backlinks and cross-links between the satellite pages and your money site, improving your link popularity for all websites, especially your money site.
* Display articles or e-books related to your industry and place these articles on your websites being aware of the best location based on keyword dominance.
* For long-term, viral marketing results, create articles or e-books that you will either sell on your website or offer to public domain websites where your link information must be retained for use by anyone else on the internet.

Monitoring
In order to determine if the SEO efforts are successful, you must monitor results of backlinks, PR and web trend statistics. There are many sources for generating this data as well as programs that will assist in these analyses. Whatever method you choose, whether it is using specific programs or setting up a spreadsheet for entry of data, be consistent in tracking the data. There will be fluctuations from day-to-day. You are looking for general, overall upward trends. Upward progress followed by maintenance of a strong position with slow, steady growth indicates a successful SEO campaign.

Think-Wide is a search engine optimization firm that can help you implement an SEO strategy that will position you on the internet competitively.